I watched The Plastic Detox on Netflix last night

I watched The Plastic Detox on Netflix last night.

It wasn't the environmental angle that got me, I knew most of that. It was the bit about microplastics in food packaging. In clothes. In products sitting in your kitchen right now. The stuff you can't see and can't avoid regardless of how many reusable bags you own.

That's when the "just use less plastic" conversation started to feel a bit hollow to me.

Not wrong. It just felt a little bit insufficient.

Which is why we have been proud to help support companies like Xampla.
https://lnkd.in/eswyatNC

Xampla are taking Plant-based materials that replace plastic entirely rather than reduce it. No microplastics. No compromise on performance. The question shifts from how do we use less of a harmful thing to why are we still dependent on it at all.

That's the kind of thinking that fits what we see in cleantech recruitment. The briefs that excite us aren't from companies managing the problem. They're from companies who've decided the problem itself needs replacing.

Behaviour change matters. But it won't get us there alone.

The innovation has to catch up and the team at Xampla are working hard to achieve this goal.